1. A digipack is a physical copy of an album with inlay and CD. It gives the consumer more in order to engage them with the artist.
2. Intertextuality is the relationship between different media texts. An example could be with Big Bang Theory when the group of them go to a cinema to watch "The Planet of the Apes". This could be used by us in the marketing of our video by the cast of our video wearing band t-shirts or something along those lines.
3. Intertextuality could be used in the marketing of our digipack through advertising it in the music video by showing it off or using the same artwork so the audience can see a part of the digipack in the video.
4. Goodwins Theory says that the three possible relationships between lyrics and visuals in a music video are the visuals either illustrating, amplifying or contradicting the lyrics. An example of the lyrics illustrating the visuals in the music video is seen here :- "I even had her in the shower"
5. There are various ways we could develop a star image for our artist using star iconography by making him play the piano in the video to create his image.
6. The record company will usually have many demands on the video. One could be that they need to maintain their image so as to not offend their fans. For example, Pete Doherty of the band Babyshambles would be expected in their music videos to show off and be quite outlandish. This would be offensive to some people, but their fans would enjoy it. This is the aim. On the flip side, new artists that have not got a niche audience would be expected to cater for various people and not be expected to be outrageous in their music video and offend anyone.
