Audience Research- Youtube

To try and get a better understanding of our audience I thought that looking at YouTube statistics was a good place to start .

The first video I look at was the official video of Nick Gardner's Out Of The Clouds song. Looking at the map for where the music is popular , it is clear that the video is most popular in Britain. The video is also gaining popularity in the Americas particularly the U.S.A In terms of of the audience, we can see that the video is more popular with Females aged 13-24. But there is also a strong audience with Males aged 35-44. This shows that Nick has a wide diverse audience of both genders ranging from teenagers to adults. We can also see from the referrals that the video has been watched the most on a mobile device such as a tablet or phone. This is an example of technological convergence and it shows that his audience are tech savvy.


The second video I looked at was Adele's "Set Fire To The Rain". The map shows that this video is hugely popular worldwide which shows how diverse her audience is in terms of culture. America, Europe and Oceania are where she is most popular. Looking at the audience statistics, we can see again that the video is most popular with Females aged 13-24. Also we see that it is popular with Males aged 45-54. Again this shows we will have to target our music mainly at Teenage and Adult women whilst also hitting the male audience above 30. Looking at the referrals we can see that most people searched for the video via YouTube, but also we see there are a lot of views from Facebook. This shows that social networking will be a key factor in trying to target our audience.






The third video I looked at was James Blunt's "Goodbye My Lover". The popularity map shows that the video is most popular in North America and West Europe. This shows that his audience are very local and not as spread out as other artists. Looking at the audience views we can see again that the video is most watched by Females aged 13 to 24 and Males aged 30 and above. We can also see from the referrals that the video was most referred from YouTube.






The final video I looked at was Bruno Mars' song "Just The Way You Are". Looking at the map we can see the video is popular worldwide particularly the Americas , Europe and Oceania. Looking at the audience views again we see that he is most popular with Females aged 13-24. But this time he is also popular with male teenagers aged 13-17. Looking at the referrals we can see most of his viewers have come from searching his name on YouTube or by watching his other videos. We can also see that 11 million people came from Facebook which shows that his audience use Facebook on a regular basis.

In conclusion, we can see clearly that our audience will mainly be Females aged 13-24. We also need to use YouTube and Facebook when promoting our digipack and music video as this is where most of the viewers have come from.