Friday 16 September 2011

Studying a Genre of music videos

I thought I would research a genre of music that i'm looking at doing a video for so I chose to look into detail at Indie/Indie Rock/Alternative music. It is a very wide genre of music and most bands do not stick to the one genre, but are a mixture of various genres.

Feeder- In Feeder's music video "Feeling the moment" it continuously cuts back to the master shot of the band playing with the location constantly changing behind them. It appears that it is a popular convention to keep going back to a master shot of the band playing. This is something I feel my group will need to do as it establishes to the viewer who in the band plays what and this is a must for an indie rock bands music video.



The Feeling- In The Feeling's song "Love it when you call" the music video starts off with about 15 seconds without music but sound effects and an establishing shot during those 15 seconds. This could be a good idea in order to establish a narrative with the video. This could be something for my group to  think of if it is needed with our song choice. This video is very different to the Feeder video I just studied as this video focuses on a strong narrative and does not show any of the band members playing. It appears that the band felt that they wanted a good narrative that was not interrupted by seeing the band members playing.



Bon Iver- With Bon Iver's video, "Calgary" it varies greatly from the previous Indie music videos I have seen. Instead of following the apparently popular convention of having a master shot that shows all the members of the band, the video has a very strong and confusing narrative that i'm not going to pretend to understand.



Overall, I think we will probably do a music video that is similar to Feeder's video. This is because the video has a good master shot that shows all members of the band playing what they usually play within the band. I feel this is a good idea as it can let the viewers have a good insight into the band. I also feel we should have a good narrative that is not too complicated but represents some of the lyrics in the song we choose.

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