Ideal Audience member

• Her name is Lauren and she is 21 years old. She is currently studying English Literature at the University of York. She is staying in a flat with her best friends. She walks to class and on the way listens to her iPod , she likes to listen to audiobooks on the way.
• She likes to buy music but not very often. She instead prefers to watch artists on YouTube and discover new songs by independent artists. She is a fan of Indie but does like the mainstream Pop sound. She likes to listen to Oasis , The Feeling, James Blunt , Bob Dylan and Adele. She has a few albums but not many. 

• She does not go to many local gigs but she has been to a few festivals, she particularly likes Glastonbury because it features a range of music that she likes.

• She likes to play the piano and took lessons when she was a child. She never really appreciated it then but she does now.

• She uses the Internet for a variety of reasons. She regularly goes on YouTube to watch tutorial videos of popular piano instrumentals. She also likes to record herself doing cover versions of songs that she listens to such as "Just The Way You Are" or "Someone Like You". 

• She also is a regular Facebook user , she likes to chat with her friends regularly and she likes to post her videos on her wall. She also has a Twitter account but does not tweet, she prefers to follow her favourite celebrities such as Gary Barlow or James Blunt. She used to have a MySpace account and frequently listened to music on there from artists profiles. 
• She does not read many newspapers but likes reading gossip magazines such as Hello!

• Lauren likes to go to the cinema but does not go often due to money constraints, she normally likes to see romantic/relationship films but does enjoy the occasional comedy.
• She likes to watch X Factor, Glee, Friends, Desperate Housewives.

• She does not have a car preferring to ride her bicycle as she cares about the environment. 

• She has a boyfriend that she has been dating for 2 years.
• She likes to wear colourful dresses and tops when she goes out but opts for a more formal but still casual look for classes.